For over 50 years, AMIAUD, a manufacturer and equipment supplier for industry, boating and fishing, has built its expertise around several core business areas, including fishing and boating activities. This journey has been built on a solid foundation: French know-how, continuous innovation and a strong commitment to quality.
Today, the Vendée-based metalworking company and metal transformer is taking a new step forward with the official launch of AMIAUDSHOP.COM, its new e-commerce platform dedicated to boating, fishing and outdoor activities.
The launch of AMIAUDSHOP.COM marks a strategic milestone for the Group’s fishing and boating division. This new platform reflects a clear commitment to adapting to digital practices and enhancing the customer experience.
A modern platform designed for professionals… and open to the general public
Designed as a high-performance and intuitive tool, AMIAUDSHOP.COM has been developed to provide a smoother, faster and more reliable user experience.
Historically focused on B2B, AMIAUD’s fishing division is now evolving to include a carefully managed opening to the general public, offering a targeted selection of fishing and boating products, including le retour de Carp’O.
Professional customers naturally retain access to the full range of relevant products under their usual terms and conditions. AMIAUD remains fully committed to supporting its B2B partners.
AMIAUDSHOP.COM: a new identity to support this evolution
The launch of AMIAUDSHOP.COM is accompanied by a refreshed visual identity.
The new logo, more dynamic in design, remains true to the company’s historic DNA, with a subtle reference to the marine and fishing universe. The nature-inspired color palette reinforces this coherence.
This graphic evolution clearly reflects a desire to modernize the brand image while preserving the founding values upheld by AMIAUD and all of its industrial activities.
AMIAUDSHOP.COM: a launch offer to mark this new step
To celebrate the opening of the platform, an exceptional launch offer is available to both fishing professionals and private customers:
–15% on all orders placed on AMIAUDSHOP.COM from March 2 to March 31.
A concrete way to support this transition and thank customers for the trust they have placed in AMIAUD for decades.
AMIAUD, an industrial company looking to the future
With the launch of AMIAUDSHOP.COM, AMIAUD, a professional player in the boating sector, demonstrates its ability to adapt to market developments while remaining true to its commitments.
This new platform is fully aligned with the company’s overall strategy, alongside its other industrial activities.
