A New Strategic Chapter for AMIAUD’s Fishing Activity
For over 50 years, AMIAUD, a manufacturer and equipment supplier for industry, boating, and fishing, has built its expertise around several areas of specialization, with fishing and boating playing a central role. This history is founded on strong values : French know-how, continuous innovation, and uncompromising quality standards.
Today, the Vendée-based metalworking company and metal transformation specialist is taking a new step forward with the official launch of AMIAUDSHOP.COM, its new e-commerce platform dedicated to boating, fishing, and outdoor activities.
This new website replaces the former amiaud-peche.fr, which had gradually become less suited to evolving digital practices and current market expectations.
A Modern Platform Designed for Professionals… and Open to the General Public
Designed as a high-performance and intuitive tool, AMIAUDSHOP.COM was developed to deliver a smoother, faster, and more reliable user experience.
Historically focused on B2B, AMIAUD’s fishing activity is now evolving to include a carefully managed opening to the general public, offering a targeted selection of fishing and boating products.
This strategic decision addresses several key challenges :
changing purchasing habits,
increasing international competitive pressure,
the desire to continue supporting iconic Made in France product ranges such as Carp’O.
Professional customers naturally retain access to the full product range under their usual terms and conditions. AMIAUD remains fully committed to supporting its B2B partners.
AMIAUDSHOP.COM : A New Brand Identity to Support This Evolution
The launch of AMIAUDSHOP.COM comes with a redesigned visual identity.
The new, more dynamic logo reflects the company’s historical DNA, with a subtle reference to the marine and fishing worlds. The nature-inspired color palette further strengthens this visual coherence.
This graphic evolution clearly expresses a strong ambition: to modernize the brand image while remaining true to the founding values upheld by AMIAUD and all of the company’s industrial activities.
AMIAUDSHOP.COM : A Launch Offer to Support This New Milestone
To mark the launch of the platform, an exceptional introductory offer is available to both fishing professionals and individual customers :
–15% on all orders placed on AMIAUDSHOP.COM from March 2 to March 31.
A concrete way to support this transition and to thank customers for the trust they have placed in AMIAUD for decades.
AMIAUD : An Industrial Company Looking Toward the Future
With the launch of AMIAUDSHOP.COM, AMIAUD, a recognized player in the boating industry, reaffirms its ability to adapt to market developments while remaining true to its commitments.
This new platform fully aligns with the company’s overall strategy, alongside its other industrial activities.
